When was the Mulan Tea Story brand founded?

Mulan Tea Story originated in 1994 in Hangzhou, Zhejiang, with the positioning of 'Eastern Lifestyle · Global Chain'. After 30 years of deep cultivation in tea, coffee, wine, and food industries, the brand completed a major upgrade in 2024, integrating the MulanXu emotional AI platform, MulanSpace smart space OS, and RWA tea blockchain assets into a four-dimensional ecosystem of Brand + Smart Space + AI + Web3.

What are the core business sectors of Mulan Tea Story?

Four core business sectors: 1) Tea, wine, coffee, and food retail (3,000 sqm Hangzhou flagship store + 50+ global stores); 2) Smart space OS (MulanSpace auto tea table + IoT); 3) Emotional AI platform (MulanXu 12 self-developed models + 16M users); 4) Web3 and RWA tea blockchain assets (rock tea digital tokens, store revenue NFTs).

What investments and partnerships has Mulan Tea Story received?

In 2025, Mulan Tea Story secured investments from 7 international VC firms spanning industrial capital, family offices, and Web3 funds. The company fully acquired MulanCi Supply Chain. Long-term partnerships were established with core production regions including West Lake Longjing, Wuyi Mountain Tianxin Village, and Fuding White Tea. The brand matrix includes mulanxu.com, mulanspace.com, mulanshow.com, mulanclub.com, mulandian.com, and mulanteastory.com.

What is Mulan Tea Story's vision and mission?

Vision: To make Eastern lifestyle the spiritual label of the global new middle class. Mission: To reconstruct young people's experience of Eastern culture through tea as medium, AI as tool, and Web3 as chain. Values: Responsibility, Growth, Connection, Wisdom, Restraint, White Space.

A Cup of Fine Tea,
An Eastern Story

Mulan Tea Story connects the East with the world through tea.
With 30 years of industry heritage, from tea mountains to global stores,
we tell the story of Eastern lifestyle with craftsmanship and technology.

BRAND STORY

Originating from the East, Going Global

Mulan Tea Story was born from a deep love for Eastern tea culture and a strategic global vision. Starting from the core tea-producing region of the Wuyi Mountains, we have grown over 30 years into a global chain brand integrating tea, coffee, wine, and food.

"Mulan" symbolizes the elegance and resilience of Eastern women, while "Tea Story" carries the craftsmanship and heritage behind every leaf. We believe that tea is more than a beverage—it is a lifestyle, a cultural bond connecting people, East and West.

"Let the world fall in love with Eastern tea, let every cup have a story."

— Mulan Tea Story Brand Philosophy

Today, Mulan Tea Story has established 50+ stores and counters worldwide. From our flagship store by West Lake in Hangzhou to our boutique counter at Dubai Mall, we are telling the long-standing story of Eastern tea culture to the world through modern expression.

MISSION & VISION

Mission · Vision · Values

Through tea, we inherit Eastern culture, innovate lifestyles, and connect global markets

Brand Mission

Bring Eastern tea, wine, and coffee culture to the world, empower traditional industries with smart technology, and create high-quality Eastern lifestyle experiences for global consumers.

Brand Vision

Become the world's leading Eastern lifestyle brand, open 10,000 Mulan Tea Story stores in 100 countries and regions, and let the fragrance of tea spread across the world.

Core Values

Craftsmanship Quality · Innovation-Driven · Win-Win Cooperation · Customer First. Rooted in quality, soaring with innovation, growing together with partners.

OUR JOURNEY

Development History

Thirty years of dedication, from tea mountains to the world, every step is a footprint of craftsmanship and dreams

1996

Starting from Tea Mountains

Established the first tea cultivation and processing base in the core Wuyi Mountain region, beginning the journey of Mulan Tea Story.

2008

Brand Establishment

Officially founded the "Mulan Tea Story" brand, opened the first brand experience store in Hangzhou, and established the Eastern lifestyle positioning.

2015

Category Expansion

Expanded from a single tea category to four major categories: tea, coffee, wine, and food, building a full-category Eastern lifestyle product matrix.

2020

Smart Upgrade

Launched the MulanSpace smart space project, developed the first-generation smart tea table system, and entered the era of intelligent tea spaces.

2023

Global Expansion

Officially entered overseas markets, established first counters in Southeast Asia and the Middle East, beginning global strategic layout.

2025

AI Ecosystem Integration

MulanXu AI platform launched, an AI soulmate matching platform with 16M+ users and 12 self-developed AI emotional models, empowering global franchise stores with high-net-worth customers and social events.

2026

Hangzhou Flagship Store

The 3000㎡ Hangzhou Gongshu Canal flagship store grandly opened, creating a global brand showcase center and entering a new era of franchising.

GLOBAL VISION

Global Strategy

Based in China, looking globally, let Eastern tea fragrance spread to every corner of the world

100 Countries, 10,000 Stores · Tea Fragrance Worldwide

Mulan Tea Story's globalization strategy: centered at Hangzhou headquarters, with Southeast Asia and the Middle East as bridgeheads, gradually radiating to Europe, North America, and Oceania. We plan to enter 100 countries and regions within ten years, open 10,000 stores and counters, and let the world taste the East.

50+

Global Stores & Counters

20+

Countries & Regions

100+

Core Product Categories

30Y

Industry Heritage

BRAND CULTURE

Brand Culture

Crafted with dedication, forged with culture, every store is a carrier of Eastern aesthetics

Craftsmanship Heritage

30 years of tea-making craftsmanship, passed down through generations

Tech Innovation

AI + IoT empowering the traditional tea industry

Eastern Aesthetics

Modern design interpreting traditional Eastern charm

Win-Win Cooperation

Building Eastern tea business with global partners

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A Cup of Fine Tea, An Eastern Story