Full Headquarters Support · Zero-Risk Entrepreneurship
Build Eastern Tea, Coffee & Spirits Business Together
Mulan Tea Story's innovative franchise model: headquarters fully invests in smart equipment and automatic tea tables,
supply chain finance support, full-category product supply, MulanXu emotional AI high-net-worth traffic diversion,
allowing you to start with light assets and enjoy mature brand and global supply chain support.
Six Core Support Systems
Equipment, products, capital, traffic, operations, scenarios — Headquarters handles everything, you just focus on service
Smart Equipment Free Investment
Headquarters fully invests in smart equipment, partners have zero equipment cost, free upgrades and maintenance.
- Smart Automatic Tea Table - One-click brewing, master quality
- Smart Coffee Machine - Specialty coffee, professional extraction
- Self-Service Ordering System - Scan to order, unattended
- IoT Smart Devices - Lighting, fragrance, music integration
- Lifetime Free Maintenance - Regular upgrades, non-human damage fully covered
Full Category Product Supply
Tea, coffee, alcohol, food full-category supply chain, direct sourcing from core producing areas, quality and price double guarantee.
- 100+ Selected Teas - Wuyi Rock Tea, Black Tea, White Tea, Pu'er
- Specialty Coffee Series - Global bean sources, freshly ground
- Premium Spirits - Baijiu, Red Wine, Whisky, Sake
- Tea Snacks & Food - Healthy snacks, festival gift boxes, cultural周边
- First Batch Product Support - Pay after selling, unsold exchangeable
Supply Chain Finance Support
Headquarters provides supply chain finance services, payment terms support, payment advance, easing financial pressure.
- Zero Equipment Investment - HQ fully invests in smart equipment
- Product Payment Terms - 30-60 days payment terms
- Decoration Installment - Decoration costs can be paid in installments
- Revenue Guarantee - Some models enjoy revenue guarantee
- Equity Incentive - Quality partners can enjoy equity incentives
MulanXu Emotional AI Traffic
AI soulmate matching platform with 16M+ real users, 12 self-developed AI emotional models, directing high-net-worth customers to offline stores.
- 16M+ Verified Real Users
- 12 Self-Developed AI Emotional Models
- High-Net-Worth Audience Matching
- 3000㎡ Offline Club Integration
- Social Event Scene Empowerment
MulanSpace Smart Operations
Intelligent space operation system, cost reduction and efficiency increase, making money 24/7 unattended.
- Smart Reservation System - Online booking, auto scheduling
- Unattended Operation - 24-hour business, 70% labor cost reduction
- Smart Access Control - Scan to open door, safe and convenient
- Data Dashboard - Real-time business monitoring
- Smart Restocking - Inventory warning, auto ordering
Full Activity Scene Support
Headquarters plans rich activities, provides scenario solutions, making your store have themes every day and activities every month.
- Tea Tasting Events - Professional tea master on-site support
- Business Salons - Corporate customer event solutions
- Festival Theme Events - Spring Festival/Mid-Autumn/Dragon Boat custom
- Member Day Activities - Weekly member exclusive benefits
- Private Board Space - High-end networking resource对接
Traditional Tea House vs Mulan Tea Story
Same venue, different value. Revenue doubles, costs halve after upgrade.
- Self-purchased equipment, high investment, difficult maintenance
- Single tea products, no supply chain advantage
- Waiting for customers, unstable customer source
- High labor costs, limited business hours
- Single scenario, low customer unit price
- No brand, no standardized system
- High financial pressure, weak risk resistance
- HQ free equipment investment, lifetime maintenance & upgrade
- Four categories, global supply chain direct sourcing
- MulanXu emotional AI traffic, high-net-worth customers
- Smart unattended, 24-hour business
- Multi-scenario operation, rich revenue channels
- Global chain brand, standardized system
- Supply chain finance, low financial pressure
Diversified Profit Model
Six revenue channels, no off-season throughout the year, making every inch of space valuable
Benchmark Store Monthly Revenue Estimate (200㎡ Tea House Upgrade Example)
* The above data is for reference of benchmark stores, actual returns vary by city, location, operation capability and other factors
Supply Chain Finance Support
Comprehensive financial services, so you can start a business without financial pressure
Zero Equipment Investment
Core equipment such as smart tea tables, coffee machines, POS systems are fully invested by headquarters, free to use and maintain during the cooperation period.
Product Payment Terms
First batch of products can enjoy 30-60 days payment terms, pay after selling, unsold items exchangeable, zero inventory risk.
Decoration Installment
Eligible partners can apply for installment payment of decoration costs, easing early financial pressure.
Revenue Guarantee
Some cooperation models enjoy revenue guarantee policy, ensuring your business has security and income has a bottom line.
Rich Activity Scenarios
Headquarters full planning support, making your tea house have themes every month and activities every week
Tea Tasting Events
Professional tea master on-site, famous tea tasting, tea ceremony teaching
Business Salons
Corporate team building, industry salons, private board venues
Festival Theme Events
Spring Festival, Mid-Autumn, Dragon Boat and other festival custom events
Member Exclusive Day
Weekly member day, exclusive discounts, new product priority tasting
Four Cooperation Models
Choose the most suitable cooperation method based on your resources and needs, build Eastern lifestyle business together
Flagship Store Cooperation
City-level flagship store with full-category display, business space and AI experience — both a brand landmark and the city partner's regional recruitment hub and supply headquarters.
- Area requirement: 300-500㎡+ independent space
- Products: Tea/coffee/alcohol/food full category
- Functions: Tasting + business + retail + AI experience
- Authorization: City exclusive right + regional supply margin
- Suitable for: Capable city partners
Tea House Upgrade
Existing tea house upgrade and transformation, smart equipment + traffic empowerment + supply chain support, rapidly increase revenue.
- Area requirement: 150-500㎡ existing store
- Smart Equipment: Free automatic tea table investment
- MulanXu: Emotional AI traffic, high-net-worth customers
- MulanSpace: Smart operation, cost reduction
- Suitable for: Existing tea house/club operators
Retail Kiosk Cooperation
Supermarket, airport, high-speed rail kiosks, light asset rapid deployment, smart vending + product supply.
- Area requirement: 10-50㎡ kiosk/location
- Smart Vending: Auto vending, unattended
- Product Supply: Selected tea/coffee/food gift boxes
- Location Support: Assist in developing premium locations
- Suitable for: Light asset entrepreneurship partners
Become Mulan Tea Story's country/region general agent, responsible for all store development, supply chain operation, brand promotion in that region, sharing globalization development dividends.
City Partner Program
A flagship store is more than a store — it's your regional recruitment hub and supply headquarters. First batch limited to 30 seats, only one per city
City Partner
Lock in exclusive rights to an entire city: open one flagship store as your showroom, then scale fast with light points — retail counters, smart cabinets and Mulan Zones in tea houses — and earn across the whole region.
- Exclusive license: by administrative district in tier-1 cities, by whole city elsewhere — HQ will not sign a second agent in your territory
- Zero franchise fee, zero deposit: a sample-store investment replaces hefty agency fees
- Growth KPIs, no stockpiling: assessed on points opened and sell-through — at least 3 light points in year 1, 8-15 in 3 years
- Supply margin: all points in your territory are supplied by you; HQ dropships and margins settle automatically
- Tiered rebates: annual sell-through rebates of 3% / 5% / 8%
- New-point bonus: RMB 5,000-20,000 (or equivalent goods) per qualified point opened
- Capital alignment: priority share incentives and store revenue rights
Flagship Store Partner
A 300-500㎡ city flagship combining retail, tasting, business hosting and AI experience — a brand landmark and your regional recruitment showroom in one.
- You only cover: venue rent + basic renovation + first product batch
- Smart equipment fully deployed by HQ: auto tea tables, IoT gateways, AI smart screens, POS systems
- Renovation subsidy: RMB 800/㎡ (tier-1) / 500 (tier-2) / 300 (tier-3), capped at RMB 150,000; installments available
- AI traffic support: guaranteed 3,000 high-net-worth customer groups directed to the store in year 1
- 7-day HQ training camp + 30-day on-site coaching + 12-month operational backup
Light Network Points
Retail counters, smart vending cabinets and Mulan Zones in tea houses — starting at just a few thousand to tens of thousands of RMB, the city partner's tool for fast, low-cost network expansion.
- Start at RMB 10,000-level; HQ dropshipping, no inventory pressure
- Unmanned smart cabinets, open 24/7
- Fits malls, airports, high-speed rail stations, hotels, 4S dealerships and more
- The more points you run, the thicker your regional supply margin
Supply Margin
Points supplied by you, dropshipped & auto-settled
Online Order Share
Mini-program & AI platform LBS orders go to your region
Tiered Rebates
3% / 5% / 8% annual sell-through rebate
New-Point Bonus
RMB 5K-20K per qualified point
Equity Returns
Share incentives + revenue rights for top partners
| Policy Comparison | Traditional Franchise Model | Mulan Tea Story City Partner |
|---|---|---|
| Franchise fee / deposit | Fee RMB 40K-100K, deposit RMB 30K-1M | Zero franchise fee, zero deposit |
| Regional agency rights | City agent from RMB 200K; provincial RMB 500K plus RMB 1M deposit | Exclusive rights at RMB 0, replaced by sample-store investment |
| Smart equipment | Bought by franchisee, tens of thousands per unit | Fully deployed by HQ, lifetime maintenance & upgrades |
| Purchasing model | Buyout; annual minimum RMB 150K-1M, no returns | Dropshipping; 30-60 day terms; 100% exchange of slow movers |
| KPI model | Stockpiling quotas, heavy inventory pressure | Assessed on points opened and sell-through, no stockpiling |
| Customer traffic | Wait for walk-ins, shared brand ads only | AI platform of 16M users, precision LBS traffic |
| Renovation support | Self-paid renovation | Tiered subsidies up to RMB 150K, installments available |
| Capital alignment | None | Share incentives + priority store revenue rights |
The first batch of 30 City Partner seats is open — only one per city. The first 10 signings enjoy extra renovation subsidy uplift and opening traffic boosts.
Claim Your City NowKey Terms of the Partnership Agreement
Every rule explained before you sign. The summary below matches the formal agreement word for word — request the full text after submitting your intent, review every clause, no hidden terms.
01Term & Renewal
Initial term of 3 years (per China's Regulations on Commercial Franchising, franchise terms are generally no shorter than 3 years). Renewal is discussed 60 days before expiry; partners meeting KPIs enjoy priority renewal with zero renewal fees.
02Territory & Exclusivity
Exclusive rights by administrative district in tier-1 cities and by entire city in tier-2 and below. HQ will not appoint a second city partner in your territory; local light points are supplied by you and local online orders are yours. Cross-territory selling is prohibited.
03Fees
Zero franchise fee, zero deposit, zero brand management fee. You only cover store rent, basic fit-out and initial stock. Every charge is itemized in a contract annex — no hidden fees of any kind.
04Supply & Settlement
Order via the system with dropshipping at unified agent supply prices; price changes are notified in writing 15 days in advance. Flagship stores enjoy 30-60 day payment terms; online LBS order share is auto-settled to your account on T+7.
05Stock & Returns
Light points run fully on dropshipping — zero inventory. Slow-moving items from the flagship's initial batch are 100% exchangeable within 90 days (resalable condition). Upon termination, unopened products are bought back at 80% of purchase price (excluding near-expiry and custom items).
06Smart Equipment
Smart tea tables, IoT gateways, AI screens and POS are fully funded, installed, maintained and upgraded for life by HQ. Ownership stays with HQ; you hold usage rights for the term with no rental fee — damage by misuse is compensated at cost.
07Fit-out Subsidy
RMB 800 / 500 / 300 per m² for tier-1 / 2 / 3 cities, capped at RMB 150,000 per store. Paid within 30 working days after fit-out passes inspection (or deductible from goods payment); installment plans available.
08Rebates & Bonuses
Annual sell-through tiered rebates of 3% / 5% / 8%, settled in Q1 of the following year. New-point bonus of RMB 5,000-20,000 per point, paid within 30 days after opening inspection; online order share is settled monthly.
09KPIs — No Stock Piling
No annual minimum purchase. KPIs are points opened and sell-through: ≥3 light points in year 1, 8-15 within 3 years. After 6 months without sell-through and no written explanation, HQ sends a team to adjust the plan together — not simply to terminate.
10Traffic & Operations Backstop
The AI platform directs LBS traffic into your territory with a first-year guarantee of 3,000 high-net-worth customer groups; shortfalls are topped up with equivalent traffic the next year. Plus 7-day HQ training, 30-day on-site coaching and 12 months of operational support.
11IP & Confidentiality
Licensed use of trademarks, VI and system accounts; no sub-licensing or registration of similar marks. Supply prices and policies are kept confidential for the term plus 3 years after termination.
12Exit & Termination
Cancel without liability within 15 days of signing if the store has not opened (cooling-off period). Mid-term exit requires 60 days' written notice; after settling accounts and returning equipment in good condition, stock is bought back per clause 05. Cross-territory selling or counterfeiting entitles HQ to terminate and claim damages; unresolved disputes go to the court at HQ's location.
This is a summary of key terms. The full City Partner Partnership Agreement — including the fee schedule, supply price system, KPI & rebate rules and equipment list — is sent by your business advisor immediately after you submit your intent, for clause-by-clause review and negotiation before signing. The agreement is concluded under the Civil Code of the PRC and the Regulations on Commercial Franchising.
Read the contract before you decide — that is our basic commitment to every partner.
Request the Full AgreementWhat We Provide
Four core supports for our franchise partners, fully empowering partners to grow and succeed together
Products
Full-category product supply at agency discount prices — quality goods with worry-free inventory.
- Tea: all six major tea categories
- Teaware: Yixing, Jian ware, porcelain
- Food: nuts, tea snacks, gift boxes
- Agency discount pricing, volume-based
Events & Users
Young social user base with continuous events and entertainment gathering activities.
- Young social users (25-40 age group)
- 16M+ real users via MulanXu
- Themed parties, book clubs, tastings
- Event planning & execution
Equipment
Equipment provided by HQ with financial services support and installment options.
- Smart auto tea tables, coffee machines
- Smart POS & membership systems
- Equipment financial services
- Flexible installment plans
Brand
Unified brand identity, daily settlement, and product incentive policies.
- Unified brand renovation plan
- Daily settlement (T+1)
- Spot sale incentives & rewards
- Product promotion rebate policy
Ten-Step Standardized Cooperation Process
Professional team escorts the whole journey, from application to opening, every step has dedicated follow-up
Submit Application
Fill out franchise application form
Preliminary intention communication
Qualification Review
Partner qualification assessment
City market analysis
Business Evaluation
Profit model calculation
Customized cooperation plan
Store Planning
Location evaluation guidance
Space planning and design
AI Design
Smart space design
Equipment layout plan
Equipment Delivery
Smart equipment installation
Installation and commissioning complete
Supply Chain Docking
Product selection configuration
Logistics warehousing docking
Operation Training
Personnel skill training
Operation system training
MulanXu Integration
16M+ user traffic diversion
High-net-worth member access
Grand Opening
Opening event planning
Continuous operation support
Join Us, Share Capital Dividends
Mulan Tea Story is in a period of rapid development, with globalization layout accelerating.
Our goal is to become the world's leading Eastern lifestyle brand.
Quality partners will have the opportunity to receive equity incentives and share IPO dividends.
Comprehensive Support Policy
From location selection to operation, from training to marketing, headquarters escorts the whole journey
Location Evaluation Support
Professional team provides business district analysis, foot traffic measurement, competitor research, scientific site selection to reduce risk.
Decoration Design Support
Unified brand VI image, provides full set of decoration design plans, construction guidance, ensuring brand tone.
Technical Training Support
Comprehensive training in tea art, coffee, operation management, assessment before上岗, continuous advanced training.
Logistics & Delivery Support
Global supply chain system, unified procurement and distribution, quality guaranteed, price advantageous.
Marketing Promotion Support
Opening marketing plan, holiday event planning, online and offline linkage, MulanXu emotional AI platform traffic diversion.
Operation Supervision Support
Exclusive operation supervisor regular store visits, problem diagnosis, operation optimization, continuous performance improvement.
Data System Support
Smart POS system, membership management system, data analysis system, digital operation.
Regional Protection Support
Strict regional protection policy, ensuring franchise stores enjoy exclusive regional market, avoiding vicious competition.
Product R&D Support
Headquarters R&D center continuously innovates, new products launched every season, maintaining market competitiveness.
Frequently Asked Questions
Questions you may care about, we have prepared answers
Franchise Inquiry
An exclusive consultant will contact you within 24 hours · All information kept strictly confidential
Start Your Mulan Tea Story Today
Fill in the franchise intention, exclusive consultant will contact you within 24 hours
Zero-risk entrepreneurship, walk with global chain brand