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FRANCHISE COOPERATION

Full Headquarters Support · Zero-Risk Entrepreneurship
Build Eastern Tea, Coffee & Spirits Business Together

Mulan Tea Story's innovative franchise model: headquarters fully invests in smart equipment and automatic tea tables,
supply chain finance support, full-category product supply, MulanXu emotional AI high-net-worth traffic diversion,
allowing you to start with light assets and enjoy mature brand and global supply chain support.

Zero Equipment Investment
Supply Chain Finance
HQ Traffic Diversion
Smart Operations
SIX CORE SUPPORTS

Six Core Support Systems

Equipment, products, capital, traffic, operations, scenarios — Headquarters handles everything, you just focus on service

Smart Equipment Free Investment

Headquarters fully invests in smart equipment, partners have zero equipment cost, free upgrades and maintenance.

  • Smart Automatic Tea Table - One-click brewing, master quality
  • Smart Coffee Machine - Specialty coffee, professional extraction
  • Self-Service Ordering System - Scan to order, unattended
  • IoT Smart Devices - Lighting, fragrance, music integration
  • Lifetime Free Maintenance - Regular upgrades, non-human damage fully covered

Full Category Product Supply

Tea, coffee, alcohol, food full-category supply chain, direct sourcing from core producing areas, quality and price double guarantee.

  • 100+ Selected Teas - Wuyi Rock Tea, Black Tea, White Tea, Pu'er
  • Specialty Coffee Series - Global bean sources, freshly ground
  • Premium Spirits - Baijiu, Red Wine, Whisky, Sake
  • Tea Snacks & Food - Healthy snacks, festival gift boxes, cultural周边
  • First Batch Product Support - Pay after selling, unsold exchangeable

Supply Chain Finance Support

Headquarters provides supply chain finance services, payment terms support, payment advance, easing financial pressure.

  • Zero Equipment Investment - HQ fully invests in smart equipment
  • Product Payment Terms - 30-60 days payment terms
  • Decoration Installment - Decoration costs can be paid in installments
  • Revenue Guarantee - Some models enjoy revenue guarantee
  • Equity Incentive - Quality partners can enjoy equity incentives

MulanXu Emotional AI Traffic

AI soulmate matching platform with 16M+ real users, 12 self-developed AI emotional models, directing high-net-worth customers to offline stores.

  • 16M+ Verified Real Users
  • 12 Self-Developed AI Emotional Models
  • High-Net-Worth Audience Matching
  • 3000㎡ Offline Club Integration
  • Social Event Scene Empowerment

MulanSpace Smart Operations

Intelligent space operation system, cost reduction and efficiency increase, making money 24/7 unattended.

  • Smart Reservation System - Online booking, auto scheduling
  • Unattended Operation - 24-hour business, 70% labor cost reduction
  • Smart Access Control - Scan to open door, safe and convenient
  • Data Dashboard - Real-time business monitoring
  • Smart Restocking - Inventory warning, auto ordering

Full Activity Scene Support

Headquarters plans rich activities, provides scenario solutions, making your store have themes every day and activities every month.

  • Tea Tasting Events - Professional tea master on-site support
  • Business Salons - Corporate customer event solutions
  • Festival Theme Events - Spring Festival/Mid-Autumn/Dragon Boat custom
  • Member Day Activities - Weekly member exclusive benefits
  • Private Board Space - High-end networking resource对接
BEFORE & AFTER

Traditional Tea House vs Mulan Tea Story

Same venue, different value. Revenue doubles, costs halve after upgrade.

Traditional Tea House
  • Self-purchased equipment, high investment, difficult maintenance
  • Single tea products, no supply chain advantage
  • Waiting for customers, unstable customer source
  • High labor costs, limited business hours
  • Single scenario, low customer unit price
  • No brand, no standardized system
  • High financial pressure, weak risk resistance
VS
After Upgrade
Mulan Tea Story
  • HQ free equipment investment, lifetime maintenance & upgrade
  • Four categories, global supply chain direct sourcing
  • MulanXu emotional AI traffic, high-net-worth customers
  • Smart unattended, 24-hour business
  • Multi-scenario operation, rich revenue channels
  • Global chain brand, standardized system
  • Supply chain finance, low financial pressure
PROFIT MODEL

Diversified Profit Model

Six revenue channels, no off-season throughout the year, making every inch of space valuable

60%
Tea Beverage Revenue
Basic tea + specialty tea drinks
25%
Retail Revenue
Tea/coffee/alcohol/food gift box sales
30%
Space Revenue
Private rooms/meeting rooms/event venues
15%
Event Revenue
Tasting events/salons/training

Benchmark Store Monthly Revenue Estimate (200㎡ Tea House Upgrade Example)

Monthly Revenue
$ 40K-65K
Gross Margin
65-75%
Monthly Operating Cost
$ 12K-22K
Monthly Net Profit
$ 15K-43K

* The above data is for reference of benchmark stores, actual returns vary by city, location, operation capability and other factors

SUPPLY CHAIN FINANCE

Supply Chain Finance Support

Comprehensive financial services, so you can start a business without financial pressure

Truly Zero-Risk Entrepreneurship

Mulan Tea Story innovatively launches the "Full Headquarters Support" cooperation model, with comprehensive support for equipment, products, decoration, and operations. You just need to have the venue and passion, leave the rest to us. Let every entrepreneur with a dream easily start an Eastern tea, coffee and spirits business.

Zero Equipment Investment

Core equipment such as smart tea tables, coffee machines, POS systems are fully invested by headquarters, free to use and maintain during the cooperation period.

Product Payment Terms

First batch of products can enjoy 30-60 days payment terms, pay after selling, unsold items exchangeable, zero inventory risk.

Decoration Installment

Eligible partners can apply for installment payment of decoration costs, easing early financial pressure.

Revenue Guarantee

Some cooperation models enjoy revenue guarantee policy, ensuring your business has security and income has a bottom line.

ACTIVITY SCENES

Rich Activity Scenarios

Headquarters full planning support, making your tea house have themes every month and activities every week

Tea Tasting Events

Tea Tasting Events

Professional tea master on-site, famous tea tasting, tea ceremony teaching

Business Salons

Business Salons

Corporate team building, industry salons, private board venues

Festival Theme Events

Festival Theme Events

Spring Festival, Mid-Autumn, Dragon Boat and other festival custom events

Member Exclusive Day

Member Exclusive Day

Weekly member day, exclusive discounts, new product priority tasting

PARTNER PROGRAM

Four Cooperation Models

Choose the most suitable cooperation method based on your resources and needs, build Eastern lifestyle business together

Flagship Store Cooperation

City-level flagship store, full-category display + business space + AI experience, creating city brand landmark.

  • Area requirement: 500㎡+ independent space
  • Products: Tea/coffee/alcohol/food full category
  • Functions: Tasting + business + retail + experience
  • Authorization: City exclusive operation right
  • Suitable for: Capable city partners
Apply for Flagship

Retail Kiosk Cooperation

Supermarket, airport, high-speed rail kiosks, light asset rapid deployment, smart vending + product supply.

  • Area requirement: 10-50㎡ kiosk/location
  • Smart Vending: Auto vending, unattended
  • Product Supply: Selected tea/coffee/food gift boxes
  • Location Support: Assist in developing premium locations
  • Suitable for: Light asset entrepreneurship partners
Apply for Kiosk
Country Partner
Country Partner

Become Mulan Tea Story's country/region general agent, responsible for all store development, supply chain operation, brand promotion in that region, sharing globalization development dividends.

Exclusive regional agency rights
Full-category supply chain support
HQ brand promotion support
Operation training full support
Equity incentive opportunities
IPO priority benefits
Apply for Country Agency
WHAT WE PROVIDE

What We Provide

Four core supports for our franchise partners, fully empowering partners to grow and succeed together

01

Products

PRODUCTS

Full-category product supply at agency discount prices — quality goods with worry-free inventory.

  • Tea: all six major tea categories
  • Teaware: Yixing, Jian ware, porcelain
  • Food: nuts, tea snacks, gift boxes
  • Agency discount pricing, volume-based
Agency Discount
02

Events & Users

EVENTS & USERS

Young social user base with continuous events and entertainment gathering activities.

  • Young social users (25-40 age group)
  • 16M+ real users via MulanXu
  • Themed parties, book clubs, tastings
  • Event planning & execution
16M+ Real Users
03

Equipment

EQUIPMENT

Equipment provided by HQ with financial services support and installment options.

  • Smart auto tea tables, coffee machines
  • Smart POS & membership systems
  • Equipment financial services
  • Flexible installment plans
Installment Available
04

Brand

BRAND

Unified brand identity, daily settlement, and product incentive policies.

  • Unified brand renovation plan
  • Daily settlement (T+1)
  • Spot sale incentives & rewards
  • Product promotion rebate policy
Daily Settle + Bonus
JOIN PROCESS

Ten-Step Standardized Cooperation Process

Professional team escorts the whole journey, from application to opening, every step has dedicated follow-up

1

Submit Application

Fill out franchise application form
Preliminary intention communication

2

Qualification Review

Partner qualification assessment
City market analysis

3

Business Evaluation

Profit model calculation
Customized cooperation plan

4

Store Planning

Location evaluation guidance
Space planning and design

5

AI Design

Smart space design
Equipment layout plan

6

Equipment Delivery

Smart equipment installation
Installation and commissioning complete

7

Supply Chain Docking

Product selection configuration
Logistics warehousing docking

8

Operation Training

Personnel skill training
Operation system training

9

MulanXu Integration

16M+ user traffic diversion
High-net-worth member access

10

Grand Opening

Opening event planning
Continuous operation support

Join Us, Share Capital Dividends

Mulan Tea Story is in a period of rapid development, with globalization layout accelerating.
Our goal is to become the world's leading Eastern lifestyle brand.
Quality partners will have the opportunity to receive equity incentives and share IPO dividends.

50+
Global Stores
20+
Countries & Regions
10000+
3-Year Plan
IPO
Capital Plan
SUPPORT POLICY

Comprehensive Support Policy

From location selection to operation, from training to marketing, headquarters escorts the whole journey

Location Evaluation Support

Professional team provides business district analysis, foot traffic measurement, competitor research, scientific site selection to reduce risk.

Decoration Design Support

Unified brand VI image, provides full set of decoration design plans, construction guidance, ensuring brand tone.

Technical Training Support

Comprehensive training in tea art, coffee, operation management, assessment before上岗, continuous advanced training.

Logistics & Delivery Support

Global supply chain system, unified procurement and distribution, quality guaranteed, price advantageous.

Marketing Promotion Support

Opening marketing plan, holiday event planning, online and offline linkage, MulanXu emotional AI platform traffic diversion.

Operation Supervision Support

Exclusive operation supervisor regular store visits, problem diagnosis, operation optimization, continuous performance improvement.

Data System Support

Smart POS system, membership management system, data analysis system, digital operation.

Regional Protection Support

Strict regional protection policy, ensuring franchise stores enjoy exclusive regional market, avoiding vicious competition.

Product R&D Support

Headquarters R&D center continuously innovates, new products launched every season, maintaining market competitiveness.

FAQ

Frequently Asked Questions

Questions you may care about, we have prepared answers

How much capital is needed to join Mulan Tea Story?
Under Mulan Tea Story's innovative model, smart equipment is fully invested by headquarters. Partners mainly bear venue rent, basic decoration and first batch of product costs. Overall investment varies by city and store size. We also provide supply chain finance support, including product payment terms, decoration installments, etc., greatly reducing early financial pressure. Welcome to inquire for detailed quotes.
Is the equipment really provided for free? What about later maintenance?
Yes, core equipment such as smart automatic tea tables, smart coffee machines, POS systems are fully invested by headquarters, and partners do not need to bear equipment procurement costs. Equipment is provided with free maintenance and regular upgrades by headquarters during the cooperation period, and non-human damage repair costs are fully borne by headquarters. We also regularly upgrade equipment to ensure your store always uses the most advanced equipment.
What specific support does supply chain finance provide?
We provide multi-level supply chain finance support: 1) Zero equipment investment - core equipment fully invested by headquarters; 2) Product payment terms - first batch of products can enjoy 30-60 days payment terms, pay after selling; 3) Decoration installment - eligible partners can apply for decoration cost installment; 4) Revenue guarantee - some cooperation models enjoy revenue guarantee policy; 5) Equity incentive - quality partners have opportunity to receive equity incentives.
Can mulanxu.com really bring customers to stores?
mulanxu.com is an AI soulmate matching platform with 16M+ verified real users and 12 self-developed AI emotional models. Users are mainly high-net-worth individuals aged 31-40. Through AI precise matching and LBS geographic location services, it directs high-net-worth users in the surrounding area to franchise stores. At the same time, through offline club activities, member benefits, and social events, it continuously brings stable high-quality customers to stores. MulanXu users have strong spending power and high average transaction value, making them the core target customers for tea house upgrades.
Can I join without industry experience?
Absolutely. We provide comprehensive training support from 0 to 1, including tea art training, coffee training, operation management training, etc. Even beginners can easily get started. At the same time, headquarters operation supervisors follow up throughout to ensure smooth opening and continuous profitability. Our smart equipment and systems also greatly reduce dependence on professional personnel.
Existing tea house wants to upgrade, does it need to close for decoration?
No need to fully close. Our upgrade plan adopts a regional approach, minimizing impact on normal business. Smart equipment installation and commissioning can be done during non-business hours, and soft decoration upgrades can also be promoted in zones. Most stores can maintain 60%-80% of business area operating normally during the upgrade process, upgrading while operating.
How long is the cooperation term? Can I renew?
The initial cooperation term is generally 3-5 years. After the cooperation period expires, under the condition that both parties have no breach of contract and good operating conditions, priority renewal is available, and renewal enjoys preferential policies. For outstanding performing partners, they can also apply to upgrade to a higher-level cooperation model, and even obtain equity incentive opportunities. We hope to establish long-term stable strategic cooperative relationships with partners.
Can I open a store overseas? What support is available?
Yes. Mulan Tea Story has deployed 50+ stores and kiosks in Southeast Asia, Middle East, Europe, North America and other regions. Overseas franchisees can enjoy the same equipment investment, supply chain support and brand authorization services. Headquarters provides cross-border operation guidance and localization adaptation support. We also have a country agency model, suitable for overseas partners with resources.
CONTACT US

Franchise Inquiry

An exclusive consultant will contact you within 24 hours · All information kept strictly confidential

Start Your Mulan Tea Story Today

Fill in the franchise intention, exclusive consultant will contact you within 24 hours
Zero-risk entrepreneurship, walk with global chain brand

Fill Inquiry Form 400-888-6666