A Cup of Fine Tea
Connecting Stories of the World
Mulan Tea Story flagship store, originating from the East, going global.
Centered on tea, coffee, alcohol, and food, integrating smart devices with spatial aesthetics,
building a world-class Eastern lifestyle brand.
Spatial Aesthetics Experience
Every Mulan Tea Story is a perfect fusion of Eastern aesthetics and modern design
Tea Tasting Hall
Open Space · Natural Light
VIP Tasting Room
Private Space
Business Meeting Room
Professional Facilities
Famous Tea Display Area
Hundred Selections
Smart Tea Table
Tech Experience
Five Major Product Categories
Tea, coffee, alcohol, food, and titanium cups, with full-category supply chain support to meet different scenario needs
Tea Series
Wuyi rock tea, black tea, green tea, white tea, pu'er tea and other full-category famous teas, sourced from core production areas.
Coffee Series
Selected global coffee beans, specialty pour-over, espresso, creative specialty drinks.
Wine & Spirits
Premium baijiu, selected red wine, whisky, sake, for business banquets and collection.
Food Series
Tea snacks, healthy food, holiday gift boxes, Eastern flavors, crafted with dedication.
Titanium Cup Series
Pure titanium, double wall vacuum insulation, antibacterial, business luxury choice.
AI Smart Ecosystem
MulanXu traffic gateway + MulanSpace smart space, building an AI-driven global tea, coffee, and alcohol ecosystem
MulanXu Emotional AI Traffic
AI soulmate matching platform with 16M+ real users, 12 self-developed AI emotional models, directing high-net-worth customers to offline stores.
- 16M+ Verified Real Users
- 12 Self-Developed AI Emotional Models
- High-Net-Worth Audience Matching
- 3000㎡ Offline Club Integration
MulanSpace Smart Space
Smart store OS: automatic tea tables, smart devices, POS, CRM, ERP, IoT, robots, lighting, fragrance, AI operation system.
- Automatic Smart Tea Table System
- IoT Smart Device Integration
- CRM / ERP Full Chain
- AI Smart Operation System
Global Supply Chain System
Global supply chain system for tea, coffee, alcohol, and food, direct sourcing from core production areas, quality assurance, cost optimization.
- Direct Sourcing from Core Areas
- Global Warehousing & Logistics
- Quality Control System
- OEM / ODM Services
Innovative Franchise Model
Zero equipment investment · Headquarters traffic empowerment · Smart space services
Flagship Store
City-level flagship store with full-category display + business space + AI experience, creating a city brand landmark.
- 500㎡+ Flagship Space
- Full-Category Product Display
- VIP Tasting + Business Meeting
- City Exclusive Authorization
Tea House Upgrade
Upgrade and transform existing tea houses with smart devices + traffic empowerment + supply chain support to rapidly increase revenue.
- Free Smart Device Deployment
- Store Space Upgrade Guidance
- MulanXu High-Net-Worth Customer Diversion
- Supply Chain Cost Optimization
Retail Counter
Counters in supermarkets, airports, and high-speed rail stations, light-asset rapid deployment, smart vending machines + product supply.
- Smart Vending Machine Equipment
- Premium Product Supply
- Location Development Support
- Operational Data Support
Global Store Network
Hangzhou flagship store radiates across China, with overseas counters throughout Southeast Asia, the Middle East, Europe, and North America
Hangzhou Flagship Store & Mulan Tea Story Building
3000㎡ Global Brand Showcase Center and Experience Benchmark, integrating full-category tea, coffee, alcohol, and food with AI Smart Space
Bangkok Siam Square Counter
Bangkok, Thailand
Singapore Orchard Road Counter
Singapore
Kuala Lumpur KLCC Counter
Kuala Lumpur, Malaysia
Jakarta Grand Indonesia
Jakarta, Indonesia
Dubai Mall Counter
Dubai, UAE
Riyadh Kingdom Centre
Riyadh, Saudi Arabia
Doha Villaggio Counter
Doha, Qatar
Istanbul Counter
Istanbul, Türkiye
News & Updates
Stay updated with Mulan Tea Story's latest news, industry insights, and brand events
Tea Industry RWA New Benchmark: Mulan Tea Story Secures Investment from 7 International VCs
Launching the tea industry's first "RWA Global Model + Electronic Voucher Redemption Rights Business Model", upgrading Wuyi Mountain rock tea from consumer goods to holdable, redeemable, and tradable physical asset certificates. Secured strategic investment from 7 international VC firms.
Full Acquisition of Mulan Ci, Supply Chain Further Upgraded
Integrated 300 mu of Wuyi Mountain core rock tea gardens, shared roasting factories and overseas warehouses. Fresh leaf cost reduced by 12%, production energy consumption reduced by 20%, international logistics time shortened to 3-5 days. 50g international rock tea price dropped from $12 to $7.5, making "Good Tea at Affordable Prices" more substantial.
When Rock Tea Meets Web3: Digital Tokens Reshaping Young People's Tea Life
Issuing digital tokens based on the CCcoin public chain, each token corresponds to real rock tea redemption rights. On-chain traceability, AR interaction, instant redemption, turning traditional rock tea into a trendy drink for young people's camping, afternoon tea, and parties.
Wuyi Mountain Tianxin Village Good Tea, New Rock-bone Flower-fragrance Young People Love
Based on Tianxin Village's core rock cinnamon, old bush, da hong pao, and qi lan, we created four innovative combinations: rock tea coffee, rock tea sparkling water, rock tea tipsy wine, and rock tea snacks. Taste the special drinks first, then the original tea, bringing "rock bone flower fragrance" into young people's life rhythm.
Using Xiaomi Model for Rock Tea, Core Rock Quality at Civilian Prices
Self-built 120 mu of core rock tea gardens + full-process blockchain traceability, cutting out middleman markups. 50g core rock experience pack sells over 20,000 units monthly, with QR code for full "from garden to cup" traceability, letting ordinary people drink core rock tea daily.
Franchise Process
Ten-step standardized process, professional team full support, easily start your Mulan Tea Story
Submit Application
Fill out franchise application
Initial intent communication
Qualification Review
Partner qualification assessment
City market analysis
Business Evaluation
Profit model calculation
Customized cooperation plan
Store Planning
Site selection assessment
Space planning & design
AI Design
Smart space design
Equipment layout plan
Equipment Delivery
Smart equipment on-site
Installation & commissioning complete
Supply Chain Integration
Product selection & configuration
Logistics & warehousing connection
Operations Training
Staff skills training
Operations system training
MulanXu Integration
16M+ user traffic diversion
High-net-worth member access
Grand Opening
Opening event planning
Ongoing operations support
Start Your Mulan Tea Story
Zero equipment investment · Headquarters traffic empowerment · Smart space services
Join us to build an Eastern tea, coffee, alcohol and food business